The Problem

In a world defined by social media-induced ADD, he who holds a prescription to Ritalin is King. For everyone else, there’s Six Second Video Marketing.

The problem facing Marketers and Small Business Owners producing video content goes something like this: shy of placing someone in a solitary housing unit with walls lined with interactive LCD displays, how does a Marketing garner the attention of the viewer?

Advertisers and Marketing Managers have adopted some impressive approaches to circumvent these global trends. There’s been the invasive browser popup, the creepy Facebook retargeting ads and, who can forget, the influencer marketing model. The first two methods are invasive, while influencer marketing is starting to reach an inflection point. Not only are we realising that these “woke” human billboards have never used the teeth whitening solution they’re spruiking, but we’re also starting to realise that following such a person is like inviting to your dinner party that second cousin who always tries to flog you cheap Tupperware.

If only we could live in an autocratic regime where all media was run through an arbitrary process of censorship before being centralised on a single platform. We should be so lucky! Until we find ourselves in such a despotic utopia (vote #1 Zuckerberg for Overlord), we do have Six Second Video Marketing.

With strategic storytelling in mind, we’re proud to launch Six Second Sundays. Keeping with our love of cinematic visuals and scientific approach to marketing, we’re so excited by the creative constraints of the medium that we’re giving every Marketing Manager or Small Business Owner the opportunity to receive a free six second advertisement for their brand.

Here are some gloriously short examples of six-second ads we’ve already produced.

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