A Marketing Guide For Novice

Do you want to know about marketing fundamentals?

What is the most important thing in Digital Marketing?

What is niche and how does it affect our sales?

Digital Marketing is also a form of marketing. It embodies the same concepts of marketing but is still more about marketing, its about marketing through digital medium. This includes FB Ads, SEO, SEM, etc. Digital Marketing becomes easier when we understand marketing. The techniques of Digital Marketing are always changing but marketing is always constant in the market throughout all generations and in the mindset of people.

Marketing is focused on the creation of value and then creating a product. Understanding customer needs and also the environment in which consumer consumes the product or service is necessary. It also about delivering the right message, to the right person, at the right time.

The main of marketing is to know and understand the customers so well that the product and services we offer fits his need and sells itself. Our main focus should be on creating value. It is not only about selling, it is about keeping an existing customer satisfied and interested in communication with them so that they can remain a happy customer for life.

Trust is an asset. Nobody trusts others easily and it takes a lot of time to convince others. As a marketer it is important to build trust with a lot of people. “Word of Mouth” is also a form of generating trust with a crowd, as people will easily believe what their friends and relatives are conveying rather than a new brand launched in the market.

Digital Marketing is all about reaching people. If our product is helpful, people will automatically show interest to reach you.

Digital Marketing is identified in terms of its consumer responsiveness that is not observed in the case of traditional marketing media like that of broadcasting, print, and outdoor advertising platforms. Activities associated with digital marketing ideally help in enhancing the sales volumes and thereby generating greater revenues and profit margins. Sales volumes are aptly increased in the case of digital marketing in that the same help in large scale distribution of products across international boundaries while also contribute to effectively promoting the product to the target customers.

Digital marketing ideally helps in generating value additions to the customers in that they can easily access the websites for gaining quality information before making any purchasing decision. The digital marketing platforms ideally help the company management in maintaining an effective touch with the customers. The platforms serve in tracking and identifying prospective customers and thereby interacting with them based on the use of questions for understanding their needs and aspirations.

Working based on a digital marketing platform also helps business organizations to carry out cost-savings in an effective fashion. A considerable amount of costs associated with services, printing of promotional documents, and other administrative costs can be saved in an extensive fashion based on the employment of digital marketing processes. Saving on an extensive fashion would help the firm enhance its profit margins.

Further, the employment of the digital marketing platform ideally helps in extending the company and product brand over the online sphere and also in reinforcing brand values.

It is simply stated that wealth equals n^CATT, where n is represented as niche.

Wealth=n^CATT

What is a niche? Niche is something that solves the problem. It needs to be narrow, something related to your own passion. A passion which fuels your need to create content and help others. Hence, finding a niche is important.

CATT is condensed as:

Following flow chart shows the process for CATT:

Digital Marketing is identified as one of the current business practices of marketing products and services via the online platform based on the application of internet-enabled devices and other such electronic and digital mediums. Digital Marketing is also identified by other names as online or web marketing. In that, Digital Marketing as an emerging concept is identified to encompass diverse variables like electronic emailing, blogging, video and voice broadcasting, instant, and also wireless messaging platforms. Again, Digital Marketing is also identified based on other names like electronic commerce, e-business, and mobile commerce.

Integrated Digital Marketing Framework consists of the following:

If you are good at something, then you should be known to people so that they reach out to you. “The best known will always beat the best”- that’s the power of personal branding. You should have a clear story about who you are and what you do so that people can remember you.

Personal brands are the brand ambassadors for the companies they run. The following flow chart shows the evolution of personal brands.

Learn -> Work -> Blog -> Consult -> Mentor -> Startup

Learn: It refers to learn new concepts(understand them), facts(remember the main points), and procedures(Practice the concepts and facts learned).

Work: After finding out the new skill, work on it. It could be a job/freelancing/own projects. Implement in the real world, as it will give a better understanding.

Blog: Writing helps to understand better. It gives a clear perspective.

Consult: Consult a personal brand and work for them. People pay for your advice.

Mentor: Teaching improves your existing skills. Mentoring helps to scale your understanding to a new level.

Startup: Start owning a product/service.

With all this, I have complied the blog for your understanding. I would really like to know what you have found most interesting in this article. Kindly drop your comments below.

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