The Fuel of Facebook

Data Security | Entropic

Facebook now has at least 24 of their own Apps available across the App Store and Google Play. These include Individual and Workplace Messaging Apps, Media Capture/Modification/Sharing Apps, Recommendations Apps, and Ad and Analytics Managers.

Third party Apps developed using the Facebook Platform, such as ones for mobile and Facebook itself, now number in the hundreds of thousands. There is also a vast number of Web sites out there that offer some type of simple linkage to Facebook features such as Facebook Login, Like or Sharing.

Smart (IoT) devices which include home entertainment systems, kitchen and laundry appliances, intelligent assistants, home security and monitoring devices, and health monitoring devices, also use elements of the Facebook Platform to allow users to interact with Facebook. Smart devices that use the Facebook Platform empower the collection of users and their household information on a 24x7 basis, where in the past this type of information collection was done based on less frequent, more specific events only.

The more frequently products and services access and use the Facebook Platform, the more they disclose information about people and their lifestyles back to Facebook.

1) USERS OF FACEBOOK WEB SITE

2) USERS OF WEB SITES THAT USE FACEBOOK

3) USERS OF THIRD PARTY APPS THAT USE FACEBOOK

4) USERS OF SMART DEVICES THAT USE FACEBOOK

5) USERS OF FACEBOOKS OWN MOBILE APPS

6) USERS OF OTHER SERVICES THAT USE FACEBOOK

It’s important to note that the picture we have just discussed is not exhaustive. Facebook has an extremely elaborate information collection infrastructure that has evolved over a period of more than 14 years. Additionally, our view is through a lens based on how Facebook collects information.

We could also look at information collection through another lens, such as Google or Twitter which might yield an equally or more elaborate ecosystem of information collection, with overlaps to Facebook and many other organizations.

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