Grow Your Amazon Sales With Amazon Influencers

Interview with Tanner Rankin, CEO of Referazon

As a top-rated Amazon consultant with 10+ years experience, I was steeped in the industry for a long time, making it simple to identify the need for Amazon Influencers and analyze shifts in the industry.

The most challenging part of growing in this space is the space itself. Influencer Marketing on Amazon is in its infancy and every day more and more brands are discovering the marketing channel. Even though the tactic has been around since 1996, only the savviest brands were capitalizing. Luckily, Amazon itself is driving the industry forward and educating the brands selling on its marketplace in the importance of OFF Amazon traffic and Amazon Influencers.

Our best marketing channel by far has been SEO and content marketing. On the horizon for us is taking our content marketing and casting an even wider net with new platforms.

We manage our company with a combination of useful software from Slack, SEMRush, Trello, Later, Cyfe, Canva & Google Analytics to name a few.

For my own entrepreneurial journey I’ve found subject matter expertise the most valuable to my own and my companies success. So while there are a lot of great books, podcasts and YouTube channels out there that paint in broad strokes on business, finance and business systems, I’d encourage Entrepreneurs to double down on books, podcasts and YouTube channels that increase your own knowledge on your particular subject matter, whatever that is; because at the end of the day, that’s what your customer is paying you for.

I would encourage myself to find a balance between a lean MVP and something closer to a finished, polished product. Through customer feedback, you’ll find both your subject matter expertise and your gut intuitions are more often than not confirmed, so you should strive to achieve them.

After you’ve done the research, trust your subject matter expertise to build the company that you believe will give the most value to your customer. Then, be open to adapting and optimizing from feedback.

If you were writing an article about your company, what would the title be? *

This Simple Software Makes Growing Your Amazon Sales Easy With Amazon Influencers

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