Critique a piece of multimedia

TITLE：The Follower Factory

This piece of multimedia is mainly about social media’s black market. A company named Devumi creates fake accounts and then sells millions of followers and retweets to celebrities and anyone who wants to become popular online. These fake accounts are quite hard to be detected or erased and may defraud businesses and ruin reputations since they use, in another word, steal the names, profile pictures, and other personal details of real social media users.

The hard work of reporters and editors is well represented in the article. I am impressed with the amount of interviews and statistics, and it seems like they made an in-depth investigation of Devumi, so this piece shows many of the details about this company includes their working mode, development history, and past customers.

And it represents a good use of multimedia, there are tons of examples in the text component shows the motivation of buying these fake accounts and the harmful impacts of stealing personal information. The interviews of government officers and security teams tell readers about the strategies to solve this issue. And in the last part of the article, the writer generalized the Social Supply Chain which makes it easier for readers to understand the overall logic of the passage.

In the part of the photograph, all the pictures are high-quality with great light and composition. And every single photo has its own caption which clearly describes the background information.
For me, the most splendid part of this piece is infographics, the infographics are not still, they can move with the clicks or slides of your mouse and clearly reveals the facts like, what are the types of twitter bots or how to spot them. This interactive approach is quite attractive to me. And some of the infographics are shaped like a smartphone which is interesting and close to the real situation.

Moreover, all the means of multimedia in this piece are not existing separately, they are closely linked to each other, the pictures are well place right beside the text which has mentioned them, and the infographics are more like the interpretation and extension of the viewpoints.

This piece is about 30-thousand-word long, the story is lively and interesting and there is a clear logic chain throughout the text, so it is not that boring for me to read. What I really dislike is that some of the examples are repetitive in essence, for example, the goal of buying followers or retweets are simple among the customers- they want to be popular or be regarded as very popular, so there is no need to represent examples of buyers who are indifferent occupations over and over again, their purposes are the same, Besides the repetitive examples, another problem of this piece is it contains some useless information, the infographics‘ The Evolution of Twitter’s Timeline’ has nothing to do with the main idea of the passage, and can not explain any problems that raised in the text.
I think several things can be improved in this piece, like some video and audio clips can be added in to make this passage more convincing. And delete some unnecessary information to make the article more concise and readable.

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